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1.
Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2007 804375, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2007 804377.

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2.
Social Media Marketing / Tracy Tuten, Michael Solomon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 302.230688 SOL-S 2013 807495, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 302.230688 SOL-S 2013 807493.

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3.
Advertising & IMC: principles and practice/ Sandra Moriarty. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 MOR-A 2018 815280.

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