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1.
Principles of Marketing by
Edition: 17th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pearson 2021
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 658.8 KOT-P 2021 22686.

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2.
Marketing Management by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson 2016
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 658.8 KOT-M 2016 22687 .

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