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1.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Kotler, Philip. Marketing management | Keller, Kevin Lane, 1956-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA ; Essex, U.K. : Pearson Education, 2014Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 KOT-A 2014 807144] (1). Items available for reference: Lahore Business School Library [Call number: 658.8 KOT-A 2014 807145] (1).
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2.
Marketing Management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th Global Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: Pearson, c2016Availability: Items available for reference: Lahore Business School Library [Call number: 658.8 KOT-M 2016 815044] (1).

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