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A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014.Edition: 5th edDescription: 358 p. : ill. 26cmISBN:
  • 9789332518179
Subject(s): DDC classification:
  • 658.8 22 KOT-A 2014 807143
Contents:
Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 77, LBS Book 658.8 KOT-A 2014 807143 (Browse shelf(Opens below)) C1 In transit from Lahore Business School Library to University Institute of Physical Therapy Library since 14/11/2016 807143
Books Books Lahore Business School Library Shelf No. 77, LBS Book 658.8 KOT-A 2014 807144 (Browse shelf(Opens below)) C2 Available 807144
Reference Reference Lahore Business School Library Shelf No. 77, LBS Not for loan and check out is restricted 658.8 KOT-A 2014 807145 (Browse shelf(Opens below)) C3 Not For Loan (Restricted Access) 807145
Total holds: 0

"'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface.

Includes bibliographical references and index.

Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth.

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