Marketing Engineering : Computer-Assisted Marketing Analysis and Planning / Gary L. Lilien, Arvind Rangaswamy.
Material type: TextPublication details: Delhi : Upper Saddle River, N.J. : Pearson Education, Prentice Hall, c2003.Edition: 2nd edDescription: xxiv, 518 p. : ill. ; 26 cmISBN:- 0130355496
- 8129700050
- 658.8020285 21 LIL-M 2003 804205
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 78, LBS | Book | 658.8020285 LIL-M 2003 804205 (Browse shelf(Opens below)) | Available | 804205 |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes bibliographical references (p. [481]-497) and indexes.