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1.
Integrated Advertising Promotion and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 CLO-I 2012 806145.

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2.
Integrated Advertising Promotion,and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.1 CLO-I 2007 804375, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 CLO-I 2007 804377.

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3.
Integrated Advertising, Promotion & Marketing Communications / Kenneth E. Clow; Donald E. Baack. by
Edition: 6th ed .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2014
Availability: Items available for loan: Lahore Business School Library (33)Call number: 659.1 CLO-I 2014 807523, ...

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