Strategic Advertising Campaigns / Don E. Schultz, Beth E. Barnes.

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Material type: Text

TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1995.Edition: 4th edDescription: xxvi, 370 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 88, LBS	Book	659.113 SCH-S 1995 804400 (Browse shelf(Opens below))	Available		804400

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Includes bibliographical references (p. 353) and index.