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Product Management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.56 LEH-P 2002 801865.

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Product Management / Donald R. Lehmann, Russell S. Winer. by
Edition: 4 TH ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: INDIA McGraw-Hill/Irwin, c2005
Online resources:
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.56 LEH-P 2005 904854.

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