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1.
Fundamentals of marketing / Miller and Layton. by
Edition: 4th [Australian] ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney : McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MIL-F 2000 815113.

2.
International Marketing / Philip R Cateora; Mary C Gilly; John L Graham by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw-Hill c2016
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 CAT-I 2016 815464.

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