Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cmISBN:- 0072525231 (alk. paper : hbk.)
- 9780072947038 (hbk.)
- 658.8 22 PER-B 2005 1100667
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Books | Pakpattan Campus Library | 658.8 PER-B 2005 1100667 (Browse shelf(Opens below)) | Available | 1100667 | |||
Books | Pakpattan Campus Library | 658.8 PER-B 2005 1100666 (Browse shelf(Opens below)) | Available | 1100666 |
Total holds: 0
McCarthy's name appears first on the earlier edition.