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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cmISBN:
  • 0072525231 (alk. paper : hbk.)
  • 9780072947038 (hbk.)
Subject(s): DDC classification:
  • 658.8 22 PER-B 2005 1100667
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Pakpattan Campus Library 658.8 PER-B 2005 1100667 (Browse shelf(Opens below)) Available 1100667
Books Books Pakpattan Campus Library 658.8 PER-B 2005 1100666 (Browse shelf(Opens below)) Available 1100666
Total holds: 0

McCarthy's name appears first on the earlier edition.

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