Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 75, LBS	Book	658.8 GUI-M 1997 804015 (Browse shelf(Opens below))	C1	Available		804015
Books	Lahore Business School Library Shelf No. 77, LBS	Book	658.8 GUI-M 1997 804071 (Browse shelf(Opens below))	C2	Available		804071

Total holds: 0

Includes bibliographical references (p. 443-446) and index.