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1.
Marketing Strategy: A Decision-Focused Approach / Orville C. Walker, John W. Mullins. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw Hill Education, c2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-M 2014 814258.

2.
Managing Operations: Across the Supply Chain / Morgan Swink; Steven A Melnyk; M Bixby Cooper; Janet L Hartley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India: McGraw-Hill Education, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.5 SWI-M 2015 815469.

3.
Modern Competitive Strategy / Gordon Walker, Southern Methodist University, Tammy L. Madsen, Santa Clara University. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Education, ©2016
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4012 WAL-M 2016 816033.

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