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1.
The Philosophy of Branding : Great Philosophers Think Brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : London : Sterling, VA : Kogan Page, 2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82701 BRA-P 2004 804193.

2.
The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean Noël Kapferer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-N 2004 804273. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-N 2004 800325.

3.
Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean-Noël Kapferer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; London ; Dover, NH, USA: Kogan Page, 1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-S 1997 802177. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-S 1997 804272.

4.
The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ELL-E 2002 804194.

5.
Brand new brand thinking [electronic resource] : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Online resources:
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 685.827 BAS-B 7136.

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