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1.
Strategic marketing communications [electronic resource] : new ways to build and integrate communications / Paul Smith, Chris Berry, Alan Pulford. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: London ; Dover, N.H. : Kogan Page, c1999
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 SMI-S 1999 804125, ...

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2.
Marketing Communications : An Integrated Approach / P R Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page, c1993
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 1993 804210.

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3.
Marketing Communications : An Integrated Approach / P R Smith & Jonathan Taylor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; London ; Sterling, VA : Kogan Page, 2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 2005 804208.

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4.
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2020
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2020 815199.

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