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81.
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82.
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83.
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The Marketing Plan: A step-by-step guide/ John Westwood. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WES-M 2002 804520.
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84.
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Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean-Noël Kapferer. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi ; London ; Dover, NH, USA: Kogan Page, 1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-S 1997 802177. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-S 1997 804272.
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88.
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89.
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The Sales Promotion Handbook Chris Brown. by
Material type: Text; Format:
electronic
; Literary form:
Not fiction
Publication details: London : Kogan Page, c1993
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BRO-S 1993 804197.
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90.
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Market and Sales Forecasting / Gordon J. Bolt. by
Edition: 1st Indian ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.818 BOL-M 2002 804198.
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91.
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Market research : a guide to planning, methodology & evaluation / Paul Hague. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 HAG-M 2002 804216, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 HAG-M 2002 CD804216, ...
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95.
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E-business essentials / Matt Haig. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Kogan Page, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.0546 HAI-E 2001 804329.
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100.
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