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81.
Strategic marketing communications [electronic resource] : new ways to build and integrate communications / Paul Smith, Chris Berry, Alan Pulford. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: London ; Dover, N.H. : Kogan Page, c1999
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 SMI-S 1999 804125, ...

82.
Electronic Commerce : Directors And opportunities for Electronic Business / Edit by; Tom Nash by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002854678 ELE- 1998 804201.

83.
The Marketing Plan: A step-by-step guide/ John Westwood. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WES-M 2002 804520.

84.
Effective Industrial Marketing: Business-to-business marketing of goods and services/ Edited by Norman Hart.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 EFF- 1994 804130.

85.
The Philosophy of Branding : Great Philosophers Think Brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : London : Sterling, VA : Kogan Page, 2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82701 BRA-P 2004 804193.

86.
The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean Noël Kapferer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-N 2004 804273. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-N 2004 800325.

87.
Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean-Noël Kapferer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; London ; Dover, NH, USA: Kogan Page, 1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 KAP-S 1997 802177. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8343 KAP-S 1997 804272.

88.
The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ELL-E 2002 804194.

89.
The Sales Promotion Handbook Chris Brown. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: London : Kogan Page, c1993
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BRO-S 1993 804197.

90.
Market and Sales Forecasting / Gordon J. Bolt. by
Edition: 1st Indian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.818 BOL-M 2002 804198.

91.
Researching Customer Satisfaction & Loyalty : How to Find Out What People Really Think / Paul Szwarc. by Series: Market research in practice series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India ; London ; London, PA : Kogan Page, 2005
Other title:
  • Researching customer satisfaction and loyalty.
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 SZW-R 2005 804153.

92.
Creating a World Class Organization : Ten Performance Measures of Business Success / Bryan D. Prescott. by Series: Professional paperback series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Dover, NH : Kogan Page, 1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4013 PRE-C 1998 804155.

93.
The international handbook of market research techniques / edited by Robin J Birn. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page in association with MRS, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 BIR-H 2003 804217.

94.
Market research : a guide to planning, methodology & evaluation / Paul Hague. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 HAG-M 2002 804216, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 HAG-M 2002 CD804216, ...

95.
Marketing Communications : An Integrated Approach / P R Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page, c1993
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 1993 804210.

96.
Marketing Communications : An Integrated Approach / P R Smith & Jonathan Taylor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 2005 804208.

97.
Branding: A practical guide to planning your strategy/ Geoffrey Randall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 RAN-B 2004 804534.

98.
Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy/ Martin Lindstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 LIN-B 2012 806093.

99.
E-business essentials / Matt Haig. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, c2001
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.0546 HAI-E 2001 804329.

100.
Careers in Marketing, Advertising and Public Relations / Adela Stanley. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002341 STA-C 2000 801564.

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