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141.
Risk Management, Management Science Paul Hopkin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.155 HOP-R 2013 900926.

142.
How to Understand Business Finance Robert Cinnamon by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.15 CIN-H 2010 900869.

143.
Everything You Should Know about Public Relations Anthony Davis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2004
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.2 DAV-E 2004 900911.

144.
Effective Financial Management Brian Finch by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.15 FIN-E 2010 900565.

145.
How to Market Books The Essential Guide to Maximizing Profit and Exploiting all Channels to Market Alison Baverstock by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 381.450020 BAV-H 2008 900580.

146.
Blog,Podcast,Google Sell The Complete Guide to Marking Online Profile Cresta Norris by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.872 NOR-B 2012 900554.

147.
Valuable Content Marketing Why Quality Content is key to Business Success Sonja Jefferson,Sharon Tanton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 JEF-V 2013 900549.

148.
Essential Management Accounting How to Maximise Profit and Boost Financial Performance Belinda Steffan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.1511 STE-E 2008 902173.

149.
The Retail Champion 10 Steps to Retail Success Clare Rayner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.87 RAY-R 2012 900925.

150.
Creating Customers How to Increase Sales through Non-Technique Selling Pat Weymes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.812 WEY-C 2010 900928.

151.
Corporate Reputation The Brand and The Bottom Line Powerful Proven Communication Strategies for Maximizing Value Roger Haywood by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.2 HAY-C 2010 900920.

152.
Brand Together How Co-Creation Generates Innovation and Re-Energizes Brands Nicholas Ind,Clare Fuller,Charles Trevail by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.4063 IND-B 2012 900903.

153.
Brand Success How the World's Top 100 Brands Thrive and Survive Matt Haig by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan page 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.827 HAI-B 2011 900881.

154.
Precision Marketing Maximizing Revenue through Relevance Sandra Zoratti,Lee Gallagher by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 SAN-P 2012 902559.

155.
The New Conceptual Selling Miller Heiman by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2004
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.85 HEI-T 2004 902562.

156.
Brandwashed Martin Lindstrom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8343 LIN-B 2012 900877.

157.
Sticky Marketing Grant Leboff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 LEB-S 2011 900910.

158.
The Consumer Mind Brand Perception and the Implications for Marketers Pepe Martinez by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8342 MAR-C 2012 900880.

159.
High Performance Business Strategy Ap Eigenhuis, Rob Van Dijk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.3 EIG-H 2010 900890.

160.
The Professional's Guide to Business Development Stephen Newton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Kogan Page 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658 NEW-T 2013 901575.

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