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1.
Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208.

2.
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2020
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2020 815199.

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