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	1.	Product juggernauts : how companies mobilize to generate a stream of market winners / Jean-Philippe Deschamps and P. Ranganath Nayak. by Deschamps, Jean Philippe Nayak, P. Ranganath Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c1995 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.56 DES-P 1995 801858, ... Place hold Add to cart (remove)
	2.	Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- Pine, B. Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 GIL-A 2007 802326. Place hold Add to cart (remove)

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