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	1.	Private Label Strategy : How to Meet the Store Brand Challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by Kumar, Nirmalya Steenkamp, Jan-Benedict E. M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KUM-P 2007 800310. Place hold Add to cart (remove)
	2.	What is marketing? / Alvin J. Silk, content adviser. by Silk,Alvin J Silk, Alvin J Harvard Business School. Press Series: What is? series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2006 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SIL-W 2006 802149. Place hold Add to cart (remove)
	3.	Marketing as Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation / Nirmalya Kumar ; [foreword by Philip Kotler] by Kumar, Nirmalya Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KUM-M 2004 804137. Place hold Add to cart (remove)
	4.	How customers think : essential insights into the mind of the market / Gerald Zaltman. by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ZAL-H 2003 804274. Place hold Add to cart (remove)
	5.	Harvard Business Review on Marketing. Series: The Harvard business review paperback series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c2001 Other title: On marketing Marketing Online resources: Table of contents Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 HAR- 2001 803206. Place hold Add to cart (remove)

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