Your search returned 2 results.

Results
	1.	Marketing as Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation / Nirmalya Kumar ; [foreword by Philip Kotler] by Kumar, Nirmalya Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KUM-M 2004 804137. Place hold Add to cart (remove)
	2.	How customers think : essential insights into the mind of the market / Gerald Zaltman. by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ZAL-H 2003 804274. Place hold Add to cart (remove)

Refine your search