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1.
Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.

2.
Services Marketing / John E.G. Bateson; K. Douglas Hoffman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAT-S 2011 807529, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAT-S 2011 807531.

3.
Marketing Management Strategic / by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Cengage,; 2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 FER-M 2011 807647, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 FER-M 2011 807645.

4.
Marketing Management / Dawn Iacobucci. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2016
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 IAC-M 2015 815470.

5.
Services Marketing : An Interactive Approach / Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. by
Edition: 4th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Cengage, 2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIS-S 2014 815838.

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