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1.
Principles of Supply Chain Management : A Balanced Approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, Cengage Learning, c2005
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.7 WIS-P 2005 803848, ...

2.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 HUT-B 2010 805629.

3.
Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.

4.
Services Marketing / John E.G. Bateson; K. Douglas Hoffman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAT-S 2011 807529, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAT-S 2011 807531.

5.
Marketing channels : a management view / Bert Rosenbloom. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.84 ROS-M 2013 807726, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.84 ROS-M 2013 807728.

6.
mktg principles of marketing lamb,hair,sharma,mcdaniel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india cengage learning 2016
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 LAM-M 2016 906004.

7.
Marketing Management / Dawn Iacobucci. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2016
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 IAC-M 2015 815470.

8.
Essentials of Marketing / Jane Summers; Charles W Lamb; Joseph F Hair; Carl D McDaniel. by
Edition: 3rd Asia Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning Australia, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 SUM-E 2009 815895, ...

9.
Strategic Marketing Planning / Peter Reed. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne : Cengage Learning, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2007 816054. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2007 CD816054.

10.
Marketing Management / Dawn Iacobucci. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Stamford, CT : Cengage Learning, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LAC-M 2015 816059.

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