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1.
Principles of Supply Chain Management : A Balanced Approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, Cengage Learning, c2005
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.7 WIS-P 2005 803848, ...

2.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 HUT-B 2010 805629.

3.
Principles of marketing / David L Kurtz; Louis E Boone. by
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KUR-P 2006 805188.

4.
Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.

5.
Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 CHU-M 2005 804219, ...

6.
Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 LAC-M 2010 805207.

7.
Marketing Research / William G. Zikmund; Barry J. Babin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dedlhi: Autralia: Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 ZIK-M 2007 805199.

8.
Marketing Research : A Decision Maker's Tool / Alan T. Shao, Kevin Zheng Zhou. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 SHA-M 2007 805193.

9.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 ZIK-E 2007 805166, ...

10.
Principles of International Marketing / Michael R Czinkota; Ilkka A Ronkainen. by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning / South-Western, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 CZI-P 2010 805201. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CZI-P 2010 805393.

11.
International Marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 8th ed.Indian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, 2007
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.848 CZI-I 2007 805164, ... Not available: Lahore Business School Library: In transit (1).

12.
Marketing Research : A South Asian Perspective/ Gilbert A. Churchill, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia. : Cengage Learning, c2009
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 CHO-M 2009 806690, ...

13.
Integrated Marketing Communication in Advertising and Promotion / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Cengage Learning. 2013
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891.

14.
Services Marketing / John E.G. Bateson; K. Douglas Hoffman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAT-S 2011 807529, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAT-S 2011 807531.

15.
International Marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.848 CZI-I 2013 807560, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 CZI-I 2013 807562.

16.
Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.

17.
Marketing channels : a management view / Bert Rosenbloom. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.84 ROS-M 2013 807726, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.84 ROS-M 2013 807728.

18.
Consumer Behaviour / Srabanti Mukherjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning. c2012
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8342 MUK-C 2012 811773, ...

19.
International Marketing / Michael R Czinkota; Ilkka A Ronkainen by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, ©2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CZI-I 2013 815307, ...

20.
E-Business / Gary P Schneider. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2017
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.054678 SCH-E 2017 815454.

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