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1.
International Marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.848 CZI-I 2013 807560, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 CZI-I 2013 807562.

2.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A Shimp; J Craig Andrews by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.82 SHI-A 2013 815583, ...

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