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1.
Integrated Marketing Communication in Advertising and Promotion / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Cengage Learning. 2013
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891.

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2.
Strategic Marketing Planning / Peter Reed. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne : Cengage Learning, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2007 816054. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2007 CD816054.

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