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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 HUT-B 2010 805629.
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Integrated Marketing Communication in Advertising and Promotion / by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India.: Cengage Learning. 2013
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891.
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Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.
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Marketing channels : a management view / Bert Rosenbloom. by
Edition: 8th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.84 ROS-M 2013 807726, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.84 ROS-M 2013 807728.
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