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1.
Business Research Methods / William G.Zikmund,Barry J.Babin.Atanu Adhikari, Mitch Griffin. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover.; Cengage Learning, c2013. c2016
Availability: Items available for loan: Lahore Business School Library (51)Call number: 658.007 ZIK-B 2010 807278, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.007 ZIK-B 2010 807280. Not available: Lahore Business School Library: Checked out (1).

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2.
Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.

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3.
Business Research Methods: A South Asian Perspective William G. Zikmund, Barry J. Babin, Jon C. Carr Ataun Adhikari, Mitch Griffin. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, C2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.007 ZIK-B 2016 815184.

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