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1.
Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.

2.
Consumer Behavior / Frank R. Kardes, Maria L. Cronley, Thomas W Cline. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Cengage Learning, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 KAR-C 2019 815180.

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