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1.
Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.

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2.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 ZIK-E 2007 805166, ...

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3.
Essentials of Marketing / Jane Summers; Charles W Lamb; Joseph F Hair; Carl D McDaniel. by
Edition: 3rd Asia Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning Australia, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 SUM-E 2009 815895, ...

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4.
Marketing Principles / William M Pride; O C Ferrell; Bryan A Lukas; Sharon Schembri; Outi Niininen. by
Edition: 2nd Asia-Pacific edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning, ©2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PRI-M 2015 816031.

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