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1.
Marketing Research / William G. Zikmund; Barry J. Babin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dedlhi: Autralia: Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 ZIK-M 2007 805199.

2.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 ZIK-E 2007 805166, ...

3.
Business Research Methods / William G.Zikmund,Barry J.Babin.Atanu Adhikari, Mitch Griffin. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover.; Cengage Learning, c2013. c2016
Availability: Items available for loan: Lahore Business School Library (51)Call number: 658.007 ZIK-B 2010 807278, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.007 ZIK-B 2010 807280. Not available: Lahore Business School Library: Checked out (1).

4.
Marketing Research / William G Zikmund;Steven Ward, Ben Lowe, Barry J.Babin, HumeWinzar, by
Edition: 2nd Asia Pacific Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-M 2011 815747, ...

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