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1.
Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 CHE-C 2003 805919.

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2.
Customer communications, 1999-2000 / Gill Wood. by Series: CIM professional |
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Oxford : Boston : Viva Books, Butterworth-Heinemann, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 WOO-C 1999 804152.

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3.
International Marketing Strategy 2000-2001/ Paul Fifield and Keith Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Butterworth Heinemann, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 FIF-I 2000 804261.

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