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1.
Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan. by Series: The CIM workbook series. Marketing | Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Boston : New Delhi : Butterworth-Heinemann, Viva Books, 1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIF-S 1999 804021.

2.
International Marketing Strategy 2000-2001/ Paul Fifield and Keith Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Butterworth Heinemann, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 FIF-I 2000 804261.

3.
International Marketing Strategy 1997-98/ Paul Fifield & Keith Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Butterworth Heinemann, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 FIF-I 1997 804017.

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