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1.
Business To Business Marketing : Analysis and Practice/ Robert P.Vitale,Joseph Giglierano,Waldemar Pfoertsch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.804 VIT-B 2011 806132, ...

2.
Marketing for Hospitality and Tourism/ Philip Kotler,John T.Bowen,James C.Makens. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 647.94 KOT-M 2011 806446.

3.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl, Dharam, Vir Kalra. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.7 CHO-S 2007 803570, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.7 CHO-S 2007 803729.

4.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl, Dharam, Vir Kalra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2010
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.7 CHO-S 2010 805162, ...

5.
Marketing: An introduction/ Gary Armstrong,Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2005
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 ARM-M 2005 802591, ...

6.
Marketing: An introduction/ Gary Armstrong,Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 ARM-M 2003 CD804897. Not available: Lahore Business School Library: In transit (1).

7.
Strategic Marketing for NonProfit Organizations/ Alan R.Andreasen,Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 AND-S 2003 803882, ...

8.
Business Market Management: Understanding,creating,and delivering value/ James C.Anderson,James A.Narus. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 AND-B 2004 803879, ...

9.
Marketing Management/ Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 KOT-M 2003 804559, ...

10.
Marketing for Hospitality and Tourism/ Philip Kotler,John Bowen,James Makens. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 1996 804063.

11.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-P 2006 800370.

12.
Rural Marketing Text and Cases / C.S.K Krishnamacharyulu,Lalitha,Ramakrishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KRI-R 2002 800346, ...

13.
A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi; Pearson, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-F 2009 806163, ...

14.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : New Delhi : Prentice Hall, Pearson, 2010 [2011]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LEV-M 2010 805145. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2010 805146.

15.
Cases in Rural Marketing : An Integrated Approach / C S G Krishnamacharyulu; Lalitha Ramakrishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KRI-C 2003 804064.

16.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.8 KOT-M 2009 800102, ...

17.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: Twelfth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2007
Online resources:
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.8 KOT-M 2007 804047, ...

18.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education. 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ALB-I 2005 800369.

19.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-P 2006 803951, ...

20.
International Marketing: Analysis and strategy/ Sak Onkvisit,John J.Shaw. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2000
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.848 ONK-I 2000 804077, ...

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