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1.
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Competitive intelligence for the competitive edge [electronic resource] / Alan Dutka. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.47 DUT-C 1999 803703.

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2.
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books : in conjunction with The American Marketing Association, c2001
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAR-F 2001 804092.

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3.
Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty / Craig Terrill and Arthur Middlebrooks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c2000
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 TER-M 2000 804080.

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4.
Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001
Other title:
  • Branding dot com
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Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KAN-B 2000 804192.

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5.
Handbook of Strategic Brand Communication Campaigns/ Don E. Schultz, Beth E. Barnes. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, []
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 SCH-H [] 801487.

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6.
Internet direct mail : the complete guide to successful e-mail marketing campaigns / Stevan Roberts, Michelle Feit, Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : NTC Business Books, 2000
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ROB-I 2001 804315.

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7.
Power Direct Marketing : How to make it work for you / Ray Jutkins. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood (Chicago), Ill. : NTC Business Books, c2000
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 JUT-P 2000 804281.

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8.
Public Relations in the Marketing Mix : Introducing vulnerability relations / Jordan Goldman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1984
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 GOL-P 1984 804389.

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9.
Strategic Advertising Campaigns / Don E. Schultz, Beth E. Barnes. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.113 SCH-S 1995 804400.

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