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1. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 6th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill, c2004Availability: Copies available for loan: Lahore Business School Library [659.1 BEL-A 2004 800041] (3). Copies available for reference: Lahore Business School Library [659.1 BEL-A 2004 CD800041] (6 ).

2. A nurse's guide to presenting and publishing : dare to share

by Heinrich, Kathleen T.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Sudbury, Mass. : Jones and Bartlett Publishers, c2008Availability: Copies available for reference: Lahore School of Nursing Library [650.14 HEI-N 2008 400705] (1 ).

3. Writing Marketing Copy to Get Results

by Essinger, James.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Australia: Business Press Thomson Learning, c1999Availability: Copies available for loan: Lahore Business School Library [302.35 SEI-W 2000 801563] (1).

4. Essentials of health care marketing

by Berkowitz, Eric N.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Sudbury, Mass. : Jones and Bartlett Publishers, c2004Availability: Copies available for reference: University College of Medicine Library [362.10688 BER-E 1996 500841] (1 ).

5. Customer marketing : how to improve the profitability of your customer base

by Thys, Guido; Wurtz,Wil; Thys,Guido.

Type: book Book; Format: print ; Literary form: not fiction Publisher: British: Kogan Page, c1998Availability: Copies available for loan: Lahore Business School Library [334.5 CUR-C 1998 801311] (1).

6. Adding value to marketing : the role of marketing in today's profit-driven organization

by Doyle, David P.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London : Kogan Page, c1998Other title: Role of marketing in today's profit-driven organization.Availability: Copies available for loan: Lahore Business School Library [334.68 DOY-A 1998 801312] (1).

7. Export Marketing for a Small Handicraft Business

by Millard,Edward.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Uk: Oxfam, c1992Availability: Copies available for loan: Lahore Business School Library [382.6 MILL-E 1992 801384] (1).

8. Business To Business Marketing : Analysis and Practice

by Vitale,Robert P; Giglierano,Joseph; Pfoertsch,Waldemar.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Chennai: Pearson, c2011Availability: Copies available for loan: Lahore Business School Library [658.804 VIT-B 2011 806132] (4).

9. Brands and branding

by Clifton,Rita; Clifton, Rita; Ahmad, Sameena.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Viva Book, c2009Availability: No copies available In transit (1).

10. Marketing for Hospitality and Tourism

by Kotler,Philip; Bowen,John T; Makens,James C.

Edition: 5th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Pearson, c2011Availability: Copies available for loan: Lahore Business School Library [647.94 KOT-M 2011 806446] (1).

11. The international traveler's guide to doing business in the European Union

by Morrison, Terri; Conaway, Wayne A.

Type: book Book; Format: print handbook ; Literary form: not fiction Publisher: New York : Macmillan Spectrum, c1997Other title: Guide to doing business in the European Union; Doing business in the European Union.Availability: Copies available for loan: Lahore Business School Library [332.6734 MOR-I 1997 802230] (1).

12. The culture business : management strategies for the arts-related business

by Björkegren, Dag.

Type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 1996Availability: Copies available for loan: Lahore Business School Library [700.68 BJO-C 1996 802272] (1).

13. The Ultimate Small Business Marketing Toolkit : All the Tips, Forms, and Strategies You'll ever Need [CD

by Goldstein, Beth.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2007Availability: Copies available for reference: Lahore Business School Library [658.8 GOL-U 2007 CD804984] (1 ).

14. AdSim a SmartSims Advertising Business Simulation [CD]

by Belch E Georg; Belch A Michale.

Edition: 6th edType: book Book; Format: print ; Literary form: not fiction Publisher: Lahore: McGraw Hill, c2005Availability: Copies available for reference: Lahore Business School Library [659.1 BEL-A 2005 CD805105] (1 ).

15. Principles of Marketing [CD]

by Kotler, Philip; Armstrong, Gary.

Edition: 8th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice Hall, c1999Availability: Copies available for reference: Lahore Business School Library [658.8 KOT-P 1999 CD804943] (1 ).

16. Principles of Marketing [CD]

by Kotler, Philip; Armstrong, Gary.

Edition: 8th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c1999Availability: Copies available for reference: Lahore Business School Library [658.8 KOT-P 1999 CD804954] (1 ).

17. The Marketing Audit Handbook: Tools, Techniques & Checklists to Exploit Your Marketing Resources [CD]

by Wilson, Aubrey.

Type: book Book; Format: print ; Literary form: not fiction Publisher: UK: Koganpage, 2002Availability: Copies available for reference: Lahore Business School Library [657.42 WIL-M [] CD804960] (1 ).

18. International Marketing [CD]

by Cateora, Philip R; Graham, John L.

Edition: 12th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Tata McGraw-Hill, c2005Availability: Copies available for reference: Lahore Business School Library [658.84 CAT-I 2005 CD804967] (1 ).

19. Marketing [CD]

by Berkowitz, Eric N; Hartley, Steven William; Kerin, Roger A; Rudelius, William.

Edition: 8th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw Hill, c2006Availability: Copies available for reference: Lahore Business School Library [658.8 BER-M 2006 CD804972] (1 ).

20. Starting an Online Business for Dummies [CD]

by Holden, Greg.

Edition: 2nd ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Foster City, CA : IDG Books Worldwide, c2000Availability: Copies available for reference: Lahore Business School Library [658.054678 HOL-S 2000 CD804977] (1 ).

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