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1. International Marketing Research

by Kumar V.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Prentice Hall, c2000Availability: Copies available for loan: Lahore Business School Library [658.83 KUM-I 2000 803569] (1).

2. Market Research in Action

by Roe,Michael.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Australia: Thomson, c2004Availability: Copies available for loan: Lahore Business School Library [658.83 ROE-M 2004 805705] (1).

3. Marketing research

by Burns, Alvin C; Bush, Ronald F.

Edition: 3rd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Copies available for loan: Lahore Business School Library [658.83 BUR-M 2000 804221] (1).

4. Marketing Research: Concept and Cases

by Cooper, Donald R; Schindler, Pamela S.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2006Availability: Copies available for loan: Lahore Business School Library [658.83 COO-M 2006 804218] (1).

5. Marketing research : methodological foundations

by Churchill, Gilbert A; Iacobucci, Dawn.

Edition: 9th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2005Availability: Copies available for loan: Lahore Business School Library [658.83 CHU-M 2005 804219] (2).

6. Research for marketing decisions

by Green, Paul E; Tull, Donald S; Albaum, Gerald S.

Edition: 5th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Availability: Copies available for loan: Lahore Business School Library [658.83 GRE-R 1988 804529] (1).

7. Market research : a guide to planning, methodology & evaluation

by Hague, Paul N.

Edition: 3rd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; Milford, CT : Kogan Page, 2002Online Access: Contributor biographical information | Publisher description Availability: Copies available for loan: Lahore Business School Library [658.83 HAG-M 2002 804216] (2). Copies available for reference: Lahore Business School Library [658.83 HAG-M 2002 CD804216] (2 ).

8. International marketing research

by Kumar, V.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Copies available for loan: Lahore Business School Library [658.83 KUM-I 2000 804215] (1). Copies available for reference: Lahore Business School Library [658.83 KUM-I 2000 804214] (1 ).

9. Marketing research : methodological foundations

by Iacobucci, Dawn; Churchill, Gilbert A.

Edition: 10th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Mason, OH : South-Western Cengage Learning, 2010Availability: Copies available for loan: Lahore Business School Library [658.83 LAC-M 2010 805207] (1).

10. Marketing research

by Lukas,Bryan A; Bush, Robert P; Ortinau, David J.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, c2004Availability: Copies available for loan: Lahore Business School Library [658.83 LUK-M 2004 800209] (1). Copies available for reference: Lahore Business School Library [658.83 LUK-M 2004 CD800209] (1 ).

11. Marketing research : an applied orientation

by Malhotra, Naresh K.

Edition: 4th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Copies available for loan: Lahore Business School Library [658.83 MAL-M 2004 804212] (2). In transit (1).

12. Marketing research

by Burns, Alvin C; Bush, Ronald F.

Edition: 3rd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Copies available for loan: Lahore Business School Library [658.83 BUR-M 2000 804526] (3).

13. Marketing research : With SPSS 13.0 Student version for windows

by Burns, Alvin C; Bush, Ronald F.

Edition: 5th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Copies available for loan: Lahore Business School Library [658.83 BUR-M 2006 804254] (3).

14. Basic marketing research

by Churchill, Gilbert A.

Edition: 4th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Copies available for loan: Lahore Business School Library [658.83 CHU-B 2001 800197] (2).

15. Marketing Research

by Zikmund, William G; Babin, Barry J.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New Dedlhi: Autralia: Cengage Learning, c2007Availability: Copies available for loan: Lahore Business School Library [658.83 ZIK-M 2007 805199] (1).

16. Consumers

by Arnould, Eric J; Price, Linda; Zinkhan, George M. (George Martin).

Edition: 1st ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill, c2002Online Access: Publisher description | Table of contents Availability: Copies available for loan: Lahore Business School Library [658.8342 ARN-C 2002 804296] (1).

17. Marketing Research : A Problem-Solving Approach

by Sudman, Seymour; Blair, Edward.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Boston: McGraw Hill, c1998Availability: Copies available for loan: Lahore Business School Library [658.83 SUD-M 1998 804531] (1).

18. Marketing Research : A Decision Maker's Tool

by Shao, Alan T.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Cengage Learning, c2007Availability: Copies available for loan: Lahore Business School Library [658.83 SHA-M 2007 805193] (1).

19. Marketing Research Essentials

by McDaniel, Carl D; Gates, Roger H.

Edition: 4th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, NJ : J. Wiley, c2004Online Access: Table of contents only | Publisher description Availability: Copies available for loan: Lahore Business School Library [658.83 MCD-M 2004 800211] (1). Copies available for reference: Lahore Business School Library [658.83 MCD-M 2004 CD800211] (1 ).

20. Marketing Research : An Applied Orientation

by Malhotra, Naresh K.

Edition: 6th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Upper Saddle River, NJ : Pearson, c2011Availability: No copies available In transit (1).

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