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1.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt College Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 HOF-E 2001 800016, ...

2.
Services Marketing / John E.G. Bateson; K. Douglas Hoffman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BAT-S 2011 807529, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BAT-S 2011 807531.

3.
SERVICES MARKETING JOHN E.G. BATESON by
Edition: 4TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: INDIA: CENGAGE LEARNING, 2012
Availability: Items available for loan: The University of Lahore, Sargodha Campus (1)Call number: 658.8 BAT-S 2012 1001499. Not available: The University of Lahore, Sargodha Campus: Checked out (1).

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