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1.
Mass communication theory : Foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. by Series: Wadsworth series in mass communication and journalism
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Wadsworth Cengage Learning, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 302.23 BAR-I 2012 806128.

2.
Public Relations Cases / Jerry A. Hendrix. by Series: Wadsworth series in mass communication and journalism
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, CA : Wadsworth/Thomson Learning, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 HEN-P 2001 804391.

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