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1. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 6th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill, c2004Availability: Copies available for loan: Lahore Business School Library [659.1 BEL-A 2004 800041] (3). Copies available for reference: Lahore Business School Library [659.1 BEL-A 2004 CD800041] (6 ).

2. International Marketing [CD]

by Cateora, Philip R; Graham, John L.

Edition: 12th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Copies available for reference: Lahore Business School Library [658.84 CAT-I 2005 CD804979] (1 ).

3. Product Management

by Lehmann, Donald R; Winer, Russell S.

Edition: 3rd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2002Online Access: Publisher description | Table of contents Availability: Copies available for loan: Lahore Business School Library [658.56 LEH-P 2002 801865] (1).

4. Marketing Principles & Perspectives

by Bearden, William O; Ingram, Thomas N; LaForge, Raymond W.

Edition: 5th ed ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c2007Other title: Marketing, principles and perspectives.Availability: Copies available for loan: Lahore Business School Library [658.8 BEA-M 2007 804120] (2).

5. International marketing

by Cateora, Philip R; Graham, John L.

Edition: 12th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Copies available for loan: Lahore Business School Library [658.848 CAT-I 2005 804260] (2). Copies available for reference: Lahore Business School Library [658.848 CAT-I 2005 CD804536] (4 ).

6. Marketing

by Etzel, Michael J; Walker, Bruce J; Stanton, William J.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2001Availability: Copies available for loan: Lahore Business School Library [658.8 ETZ-M 1994 804889] (1).

7. Marketing

by Kerin,Roger A; Hartley,Steven W; Berkowitz,Eric N; Rudelius,William.

Edition: 8th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2006Online Access: Publisher description | Table of contents only Availability: Copies available for loan: Lahore Business School Library [658.8 KER-M 2006 800340] (2). Copies available for reference: Lahore Business School Library [658.8 KER-M 2006 CD804543] (1 ).

8. Churchill/Ford/Walker's sales force management

by Johnston, Mark W.

Edition: 7th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Boston: McGraw-Hill, c2003Availability: Copies available for loan: Lahore Business School Library [658.81 JOH-S 2003 801862] (1). Copies available for reference: Lahore Business School Library [658.81 JOH-S 2003 CD801862] (1 ).

9. Basic marketing : a global-managerial approach

by Perreault, William D; McCarthy, E. Jerome (Edmund Jerome).

Edition: 14th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill, c2002Availability: Copies available for loan: Lahore Business School Library [658.8 PER-B 2002 804073] (1).

10. Basic marketing : a global-managerial approach

by Perreault, William D; McCarthy, E. Jerome (Edmund Jerome).

Edition: 15th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Copies available for loan: Lahore Business School Library [658.8 PER-B 2005 801857] (2).

11. Essentials of marketing : a global-managerial approach

by Perreault, William D; McCarthy, E. Jerome (Edmund Jerome).

Edition: 10th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Copies available for loan: Lahore Business School Library [658.8 PER-E 2006 802833] (10). Copies available for reference: Lahore Business School Library [658.8 PER-E 2006 CD802833] (10 ).

12. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Edition: 7th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Copies available for loan: Lahore Business School Library [658.8 PET-M 2004 804111] (2).

13. Principles of Advertising & IMC

by Duncan, Tom (Thomas R.); Duncan, Tom (Thomas R.).

Edition: 2nd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online Access: Publisher description | Table of contents only Availability: Copies available for loan: Lahore Business School Library [658.827 DUN-P 2005 800250] (1).

14. Marketing Research: Concept and Cases

by Cooper, Donald R; Schindler, Pamela S.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2006Availability: Copies available for loan: Lahore Business School Library [658.83 COO-M 2006 804218] (1).

15. Consumer Behavior : Building Marketing Strategy

by Hawkins, Del I; Best, Roger J; Coney, Kenneth A; Koch, Eric C.

Edition: 9th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2004Availability: Copies available for loan: Lahore Business School Library [658.83420973 HAW-C 2004 802265] (2). Copies available for reference: Lahore Business School Library [658.83420973 HAW-C 2004 CD804292] (1 ).

16. Selling : building partnerships

by Weitz, Barton A; Castleberry, Stephen Bryon; Tanner, John F.

Edition: 4th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2001Online Access: Publisher description | Table of contents only Availability: Copies available for loan: Lahore Business School Library [658.85 WEI-S 2001 804330] (1).

17. Contemporary Advertising

by Arens, William F.

Edition: 9th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2004Availability: Copies available for loan: Lahore Business School Library [659.1 ARE-C 2004 800039] (3). Copies available for reference: Lahore Business School Library [659.1 ARE-C 2004 CD800039] (3 ).

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