The University of Lahore

Online Public Access Catalogue (OPAC)

Your search returned 17 results.

1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: Lahore Business School Library [Call number: 659.1 BEL-A 2004 800042] (3). Items available for reference: Lahore Business School Library [Call number: 659.1 BEL-A 2004 804557] (6).

2.
International Marketing [CD] / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for reference: Lahore Business School Library [Call number: 658.84 CAT-I 2005 CD804979] (1).
Lists:

3.
Product Management / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: Lahore Business School Library [Call number: 658.56 LEH-P 2002 801865] (1).

4.
Marketing Principles & Perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 5th ed ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2007Other title: Marketing, principles and perspectives.Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 BEA-M 2007 804120] (2).
Lists:

5.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Lahore Business School Library [Call number: 658.848 CAT-I 2005 804260] (2). Items available for reference: Lahore Business School Library [Call number: 658.848 CAT-I 2005 CD804260] (4).
Lists:

6.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2001Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 ETZ-M 1994 804889] (1).

7.
Marketing / Roger A. Kerin ... [et al.].

by Kerin,Roger A | Hartley,Steven W | Berkowitz,Eric N | Rudelius,William.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 KER-M 2006 800340] (2). Items available for reference: Lahore Business School Library [Call number: 658.8 KER-M 2006 CD804543] (1).

8.
Churchill/Ford/Walker's sales force management Mark W.Johnston,Greg W.Marshall.

by Johnston, Mark W.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill, c2003Availability: Items available for loan: Lahore Business School Library [Call number: 658.81 JOH-S 2003 801862] (1). Items available for reference: Lahore Business School Library [Call number: 658.81 JOH-S 2003 CD801862] (1).

9.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 PER-B 2002 804073] (1).

10.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 PER-B 2005 801857] (2).

11.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 PER-E 2006 802833] (10). Items available for reference: Lahore Business School Library [Call number: 658.8 PER-E 2006 CD802833] (10).

12.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 PET-M 2004 804111] (2).

13.
Principles of Advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 DUN-P 2005 800250] (1).

14.
Marketing Research: Donald R. Cooper, Pamela S. Schindler. Concept and Cases

by Cooper, Donald R | Schindler, Pamela S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Lahore Business School Library [Call number: 658.83 COO-M 2006 804218] (1).

15.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2004Availability: Items available for loan: Lahore Business School Library [Call number: 658.83420973 HAW-C 2004 802265] (2). Items available for reference: Lahore Business School Library [Call number: 658.83420973 HAW-C 2004 CD804292] (1).

16.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.

by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: Lahore Business School Library [Call number: 658.85 WEI-S 2001 804330] (1).

17.
Contemporary Advertising / William F. Arens.

by Arens, William F.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Lahore Business School Library [Call number: 659.1 ARE-C 2004 804539] (3). Items available for reference: Lahore Business School Library [Call number: 659.1 ARE-C 2004 CD804539] (3).

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