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Your search returned 19 results.

1.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].

by Clifton,Rita | Clifton, Rita | Ahmad, Sameena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Viva Book, c2009Availability: No items available In transit (1).
Lists:

2.
Brand Leadership / David A. Aaker, Erich Joachimsthaler.

by Aaker, David A | Joachimsthaler, Erich, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 2000Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 AAk-L 2000 800301] (6). Items available for reference: Lahore Business School Library [Call number: 658.827 AAk-L 2000 803659] (1).

3.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin.

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 SAR-S 2010 805389] (1).

4.
Will & vVsion : How Latecomers Grow to Dominate Markets / Gerard J. Tellis and Peter N. Golder.

by Tellis, Gerard J, 1950- | Golder, Peter N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Other title: Will and vision.Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Lahore Business School Library [Call number: 658.800973 TEL-W 2002 804148] (1). Items available for reference: Lahore Business School Library [Call number: 658.800973 TEL-W 2002 804149] (1).

5.
The Philosophy of Branding : Great Philosophers Think Brands / Thom Braun.

by Braun, Thom, 1953-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : London : Sterling, VA : Kogan Page, 2004Online access: Table of contents Availability: Items available for loan: Lahore Business School Library [Call number: 658.82701 BRA-P 2004 804193] (1).

6.
Brand Positioning : Strategies for Competitive Advantage / Subroto Sengupta.

by Sengupta, Subroto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Tata McGraw Hill, c1990Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 SEN-B 1990 804183] (1).

7.
A Branded World : Adventures in Public Relations and the Creation of Superbrands / Michael Levine.

by Levine, Michael, 1954-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : J. Wiley, c2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Lahore Business School Library [Call number: 659.20973 LEV-B 2003 804190] (1).

8.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Upper Saddle River, N.J. : Prentice Hall, Pearson Prentice Hall, c2003Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 KEL-S 2003 804191] (3).

9.
The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean Noël Kapferer.

by Kapferer, Jean-Noël | Kapferer, Jean-Noël. Strategic brand management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New Delhi ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Lahore Business School Library [Call number: 658.8343 KAP-N 2004 804273] (1). Items available for reference: Lahore Business School Library [Call number: 658.8343 KAP-N 2004 800325] (1).

10.
Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi ; London ; Dover, NH, USA: Kogan Page, 1997Availability: Items available for loan: Lahore Business School Library [Call number: 658.8343 KAP-S 1997 802177] (1). Items available for reference: Lahore Business School Library [Call number: 658.8343 KAP-S 1997 804272] (1).

11.
The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood.

by Ellwood, Iain.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 ELL-E 2002 804194] (1).

12.
Brand Warfare : 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players / David F. D'Alessandro, with Michele Owens.

by D'Alessandro, David F | Owens, Michele.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2001Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 ALE-B 2001 804195] (1).

13.
Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 CHE-C 2003 805919] (1).

14.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff.

by Stiff, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2006Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 STI-S 2006 800083] (2).

15.
From bricks to clicks : 5 steps to creating a durable online brand / Serge Timacheff, Douglas E. Rand.

by Timacheff, Serge | Rand, Douglas E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2001Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 TIM-F 2001 804182] (1).

16.
How to Measure and Manage your Corporate Reputation / Terry Hannington.

by Hannington, Terry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Aldershot, England ; Burlington, VT : Gower, c2004Availability: Items available for loan: Lahore Business School Library [Call number: 659.2 HAN-H 2004 804392] (1).

17.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2011Online access: Table of contents only Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 KEL-S 2013 806717] (10). Items available for reference: Lahore Business School Library [Call number: 658.827 KEL-S 2013 807587] (1).

18.
Brand new brand thinking [electronic resource] : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls.

by Baskin, Merry | Earls, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002Online access: get it@Duke Availability: Items available for loan: Central Library, Old Campus [Call number: 685.827 BAS-B 7136] (1).

19.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller; Ambi M. G. Parameswaran. Isaac Jacob.

by Keller, Kenin Lane | Parameswaran, Ambi M.G | Jacob,Isaac.

Edition: 4th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India: Pearson, c2015Availability: Items available for loan: Lahore Business School Library [Call number: 658.827 KEL-S 2015 808444] (28). Checked out (2).

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