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1.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 PER-B 1999 804074] (2). Items available for reference: Lahore Business School Library [Call number: 658.8 PER-B 1999 CD804647] (1).

2.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 PER-E 2006 802833] (10). Items available for reference: Lahore Business School Library [Call number: 658.8 PER-E 2006 CD802833] (10).

3.
Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Dehli: McGraw Hill Education, c2005Availability: Items available for loan: Lahore Business School Library [Call number: 658.8 PER-B 2005 808618] (50). Items available for reference: Lahore Business School Library [Call number: 658.8 PER-B 2005 CD808618] (50).

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