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81.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 HUT-B 2010 805629.

82.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1996
Availability: Not available: Lahore Business School Library: In transit (1).

83.
Marketing [+CD] / Michael J. Etzel; Walker,Bruce. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill Education, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ETZ-M 2007 805562. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 ETZ-M 2007 CD805562.

84.
Rural Marketing Text and Cases / C.S.K Krishnamacharyulu,Lalitha,Ramakrishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KRI-R 2002 800346, ...

85.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 KOT-G 2004 804066.

86.
A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi; Pearson, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-F 2009 806163, ...

87.
Marketing apocalypse : eschatology, escapology and the illusion of the end / edited by Stephen Brown, Jim Bell and David Carson. by Series: Routledge advances in management and business studies ; 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1996
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAR-B 1997 803297.

88.
International marketing : a strategic approach to world markets / Simon Majaro. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Boston : Allen & Unwin, 1982
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAJ-I 1982 804544.

89.
Total Customer Value Management : Transforming Business Thinking / Gautam Mahajan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : Response Books, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 MAH-T 2011 805374.

90.
Marketing Models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : New Delhi : Prentice-Hall, Prentice-Hall India, c1992
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LIL-M 1992 804037, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LIL-M 1992 804039.

91.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : New Delhi : Prentice Hall, Pearson, 2010 [2011]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LEV-M 2010 805145. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2010 805146.

92.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Publishing, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LAM-M 1995 800358.

93.
Strategic Marketing Management / Lean-Jacques Lambin. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8094 LAM-S 1997 804054.

94.
Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan. by Series: The CIM workbook series. Marketing | Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Boston : New Delhi : Butterworth-Heinemann, Viva Books, 1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIF-S 1999 804021.

95.
Marketing fundamentals, 1999-2000 / Geoff Lancaster, Frank Withey, Ruth Ashford. by Series: The CIM student workbook series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LAN-M 1999 804056.

96.
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books : in conjunction with The American Marketing Association, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAR-F 2001 804092.

97.
Consumer Behaviour : Insights from Indian Market / Ramanuj, Majumdar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: PHI Learning, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83420954 MAJ-C 2010 805775. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420954 MAJ-C 2010 CD805775.

98.
International Marketing : Consuming Globally, Thinking Locally / Andrew McAuley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 MCA-I 2001 804091.

99.
Marketing Through Search Optimization : How to be Found on the Web / Alex Michael and Ben Salter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802854678 MIC-M 2003 804542.

100.
Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty / Craig Terrill and Arthur Middlebrooks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 TER-M 2000 804080.

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