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181.
Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 HAN- 2009 802199.

182.
Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001
Other title:
  • Branding dot com
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KAN-B 2000 804192.

183.
Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 CHE-C 2003 805919.

184.
The Sales Promotion Handbook Chris Brown. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: London : Kogan Page, c1993
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BRO-S 1993 804197.

185.
Customer communications, 1999-2000 / Gill Wood. by Series: CIM professional |
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Oxford : Boston : Viva Books, Butterworth-Heinemann, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 WOO-C 1999 804152.

186.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

187.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.82 SHI-A 2003 806191, ...

188.
Market and Sales Forecasting / Gordon J. Bolt. by
Edition: 1st Indian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.818 BOL-M 2002 804198.

189.
E-Service : 24 Ways to Keep your Customers When the Competition is Just a Click Away / Ron Zemke, Tom Connellan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, American Management Association, 2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 ZEM-E 2001 804200.

190.
Customer Chemistry : How to Keep the Customers you Want-- and Say "Good-bye" to the Ones you Don't / Mary Naylor and Susan Greco. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 NAY-C 2002 804159.

191.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ...

192.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2002
Availability: No items available.

193.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2002
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 AAK-M 2002 804180, ...

194.
The international handbook of market research techniques / edited by Robin J Birn. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page in association with MRS, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 BIR-H 2003 804217.

195.
Marketing Research / John Boyce. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 BOY-M 2005 800210.

196.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 BUR-M 2000 804221.

197.
Marketing Research: Donald R. Cooper, Pamela S. Schindler. Concept and Cases by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804218.

198.
Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 CHU-M 2005 804219, ...

199.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. by Series: The Prentice Hall series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1988
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 GRE-R 1988 804529.

200.
Market research : a guide to planning, methodology & evaluation / Paul Hague. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 HAG-M 2002 804216, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.83 HAG-M 2002 CD804216, ...

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