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141.
What is marketing? / Alvin J. Silk, content adviser. by Series: What is? series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SIL-W 2006 802149.

142.
Marketing Strategies: A contemporary approach/ Ashok Ranchhod,Calin Gurau. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 RAN-M 2012 806012, ...

143.
Strategic Marketing Management : Planning, Implementation, and Control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson. by Series:
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Viva Books, 1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WIL-S 1999 804121.

144.
Strategic Marketing Management : Planning, Implementation, and Control / Richard M.S. Wilson and Colin Gilligan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 WIL-S 1997 802162, ...

145.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).

146.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316.

147.
High Performance Interactive Marketing : New Techniques and Technologies for Winning and Keeping Customers / Christopher Ryan ; foreword by Denny Hatch. by
Edition: 1st Indian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Evanston, Illinois : New Delhi : Racom Communications, Viva Books, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 RYA-H 2002 804108.

148.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389.

149.
Marketing : Real People, Real Choices / Michael R. Solomon, Elnora W. Stuart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002373 SOL-M 1997 804089.

150.
Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MOO-G 2005 804135.

151.
The Marketing Plan : How to Prepare and Implement it / William M. Luther. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, 2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 LUT-M 2001 804136.

152.
Marketing Engineering : Computer-Assisted Marketing Analysis and Planning / Gary L. Lilien, Arvind Rangaswamy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Upper Saddle River, N.J. : Pearson Education, Prentice Hall, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8020285 LIL-M 2003 804205.

153.
Marketing as Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation / Nirmalya Kumar ; [foreword by Philip Kotler] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KUM-M 2004 804137.

154.
International Marketing Communications / Tom Griffin. by Series: Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford [England] ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 GRI-I 1993 804146.

155.
The Strategic and Operational Planning of Marketing / Gordon E. Greenley. by Series: The McGraw-Hill marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1986
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 GRE-S 1986 804145.

156.
Strategic Marketing / David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 CRA-S 2000 804062.

157.
Marketing : Principles & Strategy / Henry Assael. by
Edition: Australian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney : Harcourt Brace, c1990
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 HEN-M 1990 804150, ...

158.
Marketing in the New Asia / edited by Siew Meng Leong, Swee Hoong Ang, Chin Tiong Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80095 MAR- 2001 804116.

159.
Will & vVsion : How Latecomers Grow to Dominate Markets / Gerard J. Tellis and Peter N. Golder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Other title:
  • Will and vision
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 TEL-W 2002 804148. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 TEL-W 2002 804149.

160.
Electronic Marketing : Integrating Electronic Resources into the Marketing Process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 REE-E 2000 804115.

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