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1.
The Loyalty Effect : The Hidden Force Behind Growth, Profits, and Lasting Value / Frederick F. Reichheld with Thomas Teal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School ; 2001, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4 REI-L 1996 803366.

2.
Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208.

3.
Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.802 GOU-C 2012 904813.

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