Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.

By:

Pricken, Mario

Material type: Text

TextPublication details: London ; New York : Thames & Hudson, 2010.Description: 311 p. : col. ill. ; 27 cmISBN:

9780500515402
0500515409

Uniform titles:

Clou. English

Subject(s):

DDC classification:

658.1 22 PRI-C 2010 201251

Contents:

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	School of Creative Arts Library Book Cart	Book	658.1 PRI-C 2010 201251 (Browse shelf(Opens below))	C 1	Available		201251

Total holds: 0

Includes bibliographical references (p. 309-311) and index.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

Originally published in German: Mainz : Schmidt, 2009. under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. 9783874397889