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1.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Online resources:
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 659.1 PER-S 2009 201136.

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2.
Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Thames & Hudson, 2010
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 658.1 PRI-C 2010 201251.

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