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1.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Viva Book, c2009
Availability: Not available: Lahore Business School Library: In transit (1).

2.
Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 BHA-P 2008 805684.

3.
Private Label Strategy : How to Meet the Store Brand Challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KUM-P 2007 800310.

4.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389.

5.
The 11 Immutable Laws of Internet Branding / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : New York : Profile Books, HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 RIE-I 2000 804189.

6.
Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 HAN- 2009 802199.

7.
Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001
Other title:
  • Branding dot com
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KAN-B 2000 804192.

8.
Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 CHE-C 2003 805919.

9.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

10.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ...

11.
Branding: A practical guide to planning your strategy/ Geoffrey Randall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 RAN-B 2004 804534.

12.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.285 MAR-R 2002 804248, ...

13.
Harvard Business Review on Marketing. Series: The Harvard business review paperback series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2001
Other title:
  • On marketing
  • Marketing
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 HAR- 2001 803206.

14.
Branding: A Practical Guide to Planning your Strategy/ Geoffrey Randall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2004
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.827 RAN-B 2004 1100310.

15.
Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing / Jean-Marc Lehu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, India: Koganpage, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 LEH-B 2010 815438.

16.
The Handbook of Field Marketing : A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing / Alison Williams; Roddy Mullin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, India: Kpgan Page, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 WIL-H 2008 815441.

17.
Brand Champions : How Superheroes Bring Brands to Life / how superheroes bring brands to life / Ian P. Buckingham. by Series: Bring yourself to work
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 BUC-B 2011 815531.

18.
Designing B2B Brands : lessons from Deloitte and 195,000 Brand Managers / Carlos Martinez Onaindia & Brian Resnick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ONA-D 2013 815538.

19.
60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals / Idris Mootee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]Copyright date: ©2013
Other title:
  • Sixty-minute brand strategist
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 MOO-M 2013 815719.

20.
The Business of Brands / by Jon Miller & David Muir. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 MIL-B 2004 815724.

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