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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
International Marketing [CD] / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CAT-I 2005 CD804979.

3.
Marketing Principles & Perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2007
Other title:
  • Marketing, principles and perspectives
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BEA-M 2007 804120, ...

4.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CAT-I 2005 804260, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.848 CAT-I 2005 CD804260, ...

5.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ETZ-M 1994 804889.

6.
Marketing / Roger A. Kerin ... [et al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KER-M 2006 800340, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KER-M 2006 CD804543.

7.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2002 804073.

8.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PER-B 2005 804554. Not available: Lahore Business School Library: Lost (1).

9.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.8 PER-E 2006 802833, ... Items available for reference: Lahore Business School Library: Not For Loan (10)Call number: 658.8 PER-E 2006 CD802833, ...

10.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PET-M 2004 804111, ...

11.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

12.
Marketing Research: Donald R. Cooper, Pamela S. Schindler. Concept and Cases by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804218.

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