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1.
Marketing of High-Technology Products and Innovations / Jakki Mohr; Sanjit Sengupta, Stanley Slater. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2014
Availability: Items available for loan: Lahore Business School Library (16)Call number: 620.00688 MOH-M 2014 807478, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 620.00688 MOH-M 2014 807480.

2.
Marketing for hospitality and tourism/ Philip T.Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 647.940688 KOT-M 2019 815281.

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